Magazinul – un important si eficient canal de comunicare

Pe langa modalitatile clasice de comunicare in magazin, prin materiale la punctul de vanzare (asa-numitele POSM-uri: afise, display-uri, separatoare de raft etc.), exista si varianta de a comunica prin televiziunea la punctul de vanzare, lansata pe piata acum doi ani de Monopoly Media, singura companie din tara care detine o retea de televiziune in-store, prin care difuzeaza si publicitate. Reteaua Monopoly TV are o acoperire nationala si este extinsa in retele de magazine (Carrefour, Cora, Billa si Metro), benzinarii, in Plaza Romania si reteaua de farmacii Sensiblu. Ecranele Monopoly sunt plasate in locuri strategice in magazine: la rafturi si in locuri unde asa-numitul “timp de asteptare” al consumatorilor este mai mare. De exemplu, in centrele comerciale cu hipermarketuri, ecranele sunt plasate la casele de marcat, in galeriile comerciale si in zona de food-court (restaurante, fast-food-uri sau cafenele). “Piata publicitatii in-store este inca frageda si neformata”, arata Constantin Caciur, directorul de vanzari al Monopoly Media.

Filed under: Economy, Romanian language, afise, carrefour, display, magazine, new marketing, real marketing, separatoare de raft, tv in-store

Graficante Media – The New Concept of MCM

Graficante Media is a Romanian company which made his bet in corporate websites. The USP of Graficante is a new concept of correlation between comunications and marketing for companies, the SEO promotion (Google and other search machine) being completed by a content oprtimisation, in a communicationl point of view.

The MCM concept is that an website is a publication, like a newspaper and a magazine, and that means content efficient, clear communication, large interest. But a site is not only a “paper”. It support major automatisation that can transform it in a platform of company management, correlated with new money utils, and in a integrated marketing platform. In MCM concept, the website of a company is the digital view of this company, with all his major isseues.

Filed under: Economy, corporate, mcm concept, mcm optimisation, new economics, new marketing, newspapers, seo optimisation, website